The Influence of Consumer Insight, Religiosity, and Trust on Decisions to Become a Customer at Bank Syariah Mandiri Bandar Lampung Branch Office

Moh Bahruddin, M Avicenna Meuthi, Heni Noviarita

Sari


Penelitian ini bertujuan untuk mengetahui pengaruh wawasan konsumen, religiusitas, dan kepercayaan terhadap keputusan menjadi nasabah pada kantor cabang bank syariah independen di Bandar Lampung. Penelitian ini menggunakan metode non probability sampling dan teknik purposive sampling, dengan mengambil sampel sebanyak 100 responden yang merupakan nasabah Bank Syariah Mandiri Kantor Cabang Bandar Lampung. Penelitian ini bersifat kuantitatif dan pengumpulan data dilakukan melalui kuesioner, namun metode analisis data yang digunakan adalah regresi berganda. Hasil penelitian membuktikan bahwa consumer insight, religiositas, dan belief secara parsial dan simultan berpengaruh signifikan terhadap keputusan menjadi nasabah Bank Syariah Mandiri cabang Bandar Lampung. Dari sudut pandang ekonomi Islam, pengambilan keputusan dalam ekonomi Islam lebih menitikberatkan pada asas keadilan, yang dapat dijadikan contoh bahwa putusan hakim dalam merumuskan suatu undang-undang harus tepat dan tegas dalam memutus suatu perkara peradilan.  This study aims to determine the effect of consumer insight, religiosity, and trust on the decision to become a customer at an independent Islamic bank branch office in Bandar Lampung. This study uses a non-probability sampling method and purposive sampling technique, by taking a sample of 100 respondents who are customers of Bank Syariah Mandiri Bandar Lampung Branch Office. This research is quantitative and data collection is done through questionnaires, but the data analysis method used is multiple regression. The results of the study prove that consumer insight, religiosity, and belief partially and simultaneously have a significant effect on the decision to become a customer of the Bank Syariah Mandiri Bandar Lampung branch. From the point of view of Islamic economics, decision-making in Islamic economics is more concerned with the principle of justice, which can be used as an example that the judge's decision in formulating a law must be precise and firm in deciding a judicial case. 

Kata Kunci


consumer insight; religiosity; trusts; decision to become a customer

Teks Lengkap:

PDF (English)

Referensi


Kotler, P. (2012). Marketing management/Philip Kotler, Kevin Lane Keller. Pearson Education International, 817.

Kotler, P., & Armstrong, G. (2012). Marketing Management (Principles of marketing management). In Millennium Edition, 1(2).

Lestari, A. M. (2015). The Influence of Religiosity, Bank Products, Trust, Knowledge and Services on Savings Preferences in Islamic Banking (Case Study on Students of the Faculty of Economics and Business Universitas Brawijaya Malang). Student Scientific Journal of the Faculty of Economics and Business Universitas Brawijaya, 3(1).

Masruroh, A. (2015). Analysis of the Effect of Religious and Disposible Levels on Students' Savings Interest in Islamic Banking. In Published Manuscripts. STAIN Salatiga.

Muslehuddin Musab, M. (2015). Elements constituting the best practice of Shari'ah governance in Islamic Finance. https://doi.org/10.33001/m300420150207

Nisak, A., Saryadi, & Suryoko, S. (2013). The Influence of Reference Groups and Knowledge of Sharia Banking on Interest in Savings in Sharia Banking in Semarang. Journal of Business Administration Science, 2(1). Available at: https://ejournal3.undip.ac.id/index.php/jiab/article/view/1619

Rivai. (2017). Commercial Bank Management: Banking Management From Theory To Practice. In Rajawali Press. 8(2).

Sadam, M., Antonio, MS, Mubarok, MI, Tazkiyyaturrohmah, R., Yudhistira, A., Syamsiah, NO, Inayah, MP, Megawati, Toriquddin, M., & Priyono, A. (2017). Sharia Bank: From Theory to Practice. FEB Student Scientific Journal, 6(1).

Setiadi, N. J. (2019). Consumer behavior: concept and implementation for marketing strategy and research. Jakarta: Kencana.

Setyawan, Y. N., & Japarianto, E. (2014). Analysis of the Effect of Trust, Security Guarantee, and Accessibility on Saving Interests of Bank Danamon Customers in Surabaya. Petra Journal of Marketing Management, 2(1).

Triana, N., Nurhasanah, N., & Senjiati, IH (2016). The Influence of Religiosity Level and Disposible Income of Unisba Sharia Faculty Students on Interest in Savings at BRI Sharia Bank Unisba Cash Office. Proceedings of Islamic Finance and Banking, 2(2), 529-534.

Laws of the republic Indonesia. (1998). RI Law No. 10 of 1998 concerning Banking Amendments to Law Number 7 of 1992 concerning Banking. In the State Gazette of the Republic of Indonesia.

Wardani, A. (2013). The effect of trust, service, and bank facilities on saving behavior (study of Purworejo bank customers). 0-7.

Wibowo, E., & Wilardjo, S. B. (2014). Analysis of Factors That Influence the Attitude of Entrepreneurs in Choosing Financing Sharia Bank. International Journal of Business, Economics, and Law, 5(1), 48-52.




DOI: http://dx.doi.org/10.31258/sorot.17.1.1-8

Refbacks

  • Saat ini tidak ada refbacks.


##submission.copyrightStatement##

##submission.license.cc.by4.footer##

Creative Commons Licence

Hak cipta artikel-artikel pada jurnal ini dimiliki oleh penulis, dan penulis bersedia memberikan hak penerbitan pertama kepada jurnal. Pemilikan hak cipta dilisensikan dibawah Creative Commons Attribution 4.0 International License. Lisensi ini memungkinkan penggunaan, pendistribusian, dan pencetakan kembali tanpa batas pada media apa pun, asalkan penulis dan sumber sebenarnya disebutkan.